Website development
Brand Cohesion
Social Media Strategy
Content Strategy
Event Branding
The 2nd Annual Transformative Impact Summit brings together social impact innovators from around the work to help solve some of the worlds most critical and meaningful challenges for humanity. Taking place in New York during the United Nations Climate Week, they faced some challenges getting the marketing support they needed to reach the pinnacle of the events ambition and possibility. Spark + Mint came onboard as a Sponsor and got to work to refresh the brand, establish a compelling website and marketing activation to engage this community of intelligent, inspiring innovators including C-suite executives and global change-makers with a requiring a sophisticated, consistent, and compelling brand experience.
Our strategy centered on rapidly elevating Global Unity's digital and physical branding to create a cohesive, professional image for the Transformative Impact Summit. Recognizing the high stakes and the distinguished nature of the event's audience, we embarked on a dual-front approach. First, we overhauled the website to serve as a comprehensive hub, ensuring it not only provided essential information but also mirrored the summit’s prestige. The design was tailored to reflect Global Unity's established brand while elevating it to resonate with the event’s grandeur.
Simultaneously, we redefined the social media and content strategies to more effectively target and engage the summit's executive audience. Our team crafted a narrative that highlighted key speakers and themes, focusing on delivering content that was both informative and engaging. This was complemented by a thorough revamp of branding materials for the event. Our designs for banners, name tags, and presentation templates were not just visually appealing but were strategically crafted to reinforce the summit's message and facilitate an immersive attendee experience.
We executed a rapid overhaul of Global Unity’s website to establish it as the summit's central information and registration hub, ensuring it reflected the event's professionalism. Concurrently, we refined Global Unity's social media approach, developing content strategies that resonated with an executive audience and highlighted the Summit's key speakers and topics.
We executed a rapid overhaul of Global Unity’s website to establish it as the summit's central information and registration hub, ensuring it reflected the event's professionalism. Concurrently, we refined Global Unity's social media approach, developing content strategies that resonated with an executive audience and highlighted the Summit's key speakers and topics.
We executed a rapid overhaul of Global Unity’s website to establish it as the summit's central information and registration hub, ensuring it reflected the event's professionalism. Concurrently, we refined Global Unity's social media approach, developing content strategies that resonated with an executive audience and highlighted the Summit's key speakers and topics.
We executed a rapid overhaul of Global Unity’s website to establish it as the summit's central information and registration hub, ensuring it reflected the event's professionalism. Concurrently, we refined Global Unity's social media approach, developing content strategies that resonated with an executive audience and highlighted the Summit's key speakers and topics.
We executed a rapid overhaul of Global Unity’s website to establish it as the summit's central information and registration hub, ensuring it reflected the event's professionalism. Concurrently, we refined Global Unity's social media approach, developing content strategies that resonated with an executive audience and highlighted the Summit's key speakers and topics.
We executed a rapid overhaul of Global Unity’s website to establish it as the summit's central information and registration hub, ensuring it reflected the event's professionalism. Concurrently, we refined Global Unity's social media approach, developing content strategies that resonated with an executive audience and highlighted the Summit's key speakers and topics.
We executed a rapid overhaul of Global Unity’s website to establish it as the summit's central information and registration hub, ensuring it reflected the event's professionalism. Concurrently, we refined Global Unity's social media approach, developing content strategies that resonated with an executive audience and highlighted the Summit's key speakers and topics.
We executed a rapid overhaul of Global Unity’s website to establish it as the summit's central information and registration hub, ensuring it reflected the event's professionalism. Concurrently, we refined Global Unity's social media approach, developing content strategies that resonated with an executive audience and highlighted the Summit's key speakers and topics.
We executed a rapid overhaul of Global Unity’s website to establish it as the summit's central information and registration hub, ensuring it reflected the event's professionalism. Concurrently, we refined Global Unity's social media approach, developing content strategies that resonated with an executive audience and highlighted the Summit's key speakers and topics.
Our efforts extended to producing cohesive event branding materials, including banners, name tags, and slide templates, to elevate the attendee experience and reinforce the event’s message. This was complemented by crafting targeted email campaigns and content strategies to effectively reach and engage potential attendees, thereby driving awareness and participation.
Our efforts extended to producing cohesive event branding materials, including banners, name tags, and slide templates, to elevate the attendee experience and reinforce the event’s message. This was complemented by crafting targeted email campaigns and content strategies to effectively reach and engage potential attendees, thereby driving awareness and participation.
The Transformative Impact Summit was a resounding success, attracting key global figures and facilitating impactful discussions. Our swift yet effective enhancements in digital and branding aspects significantly contributed to the summit’s success. This endeavor not only elevated Global Unity's presence in the realm of global change-makers but also showcased our agility and capability in delivering comprehensive branding solutions within stringent timelines.
On the back of this recent success, the next event entitled “Spotlighting, Weaving, and Funding World-Class Impact Efforts” has been announced and will take place in late Q2 in Zanzibar, Tanzania.
